Backerflow

Pre-launch email infrastructure for crowdfunding campaigns

Capture subscriber opt-ins, send welcome emails, launch notifications, and campaign updates, and manage suppression, unsubscribes, and delivery events from one system.

Operational controls

Consent capture
Single and double opt-in workflows for creator-owned subscriber lists.
Suppression awareness
Unsubscribed contacts, bounce events, and complaint events can be excluded from future sends.
Amazon SES visibility
Delivery, bounce, complaint, send, click, and open events are stored for review.

Embedded opt-in forms

Hosted forms and embeddable signup snippets collect explicit subscriber requests from campaign landing pages.

Welcome and launch emails

Send confirmation, welcome, Kickstarter launch, and campaign update notifications to subscribed contacts.

Unsubscribe and suppression handling

Unsubscribe links and contact status controls help prevent future sends to suppressed recipients.

SES delivery event tracking

Amazon SES events, bounces, complaints, clicks, and opens are recorded for operational visibility.

Consent and compliance

Built for consent-based sending

Backerflow is designed for crowdfunding creators and agencies sending to subscribers who explicitly request campaign updates through creator forms and landing pages.

Lists can use single or double opt-in workflows. Double opt-in contacts receive a confirmation email before they are treated as subscribed for welcome emails, launch notifications, or campaign updates.

Every campaign supports unsubscribe handling and suppression-aware contact status. Bounce and complaint events from Amazon SES are recorded so operators can prevent future sends to recipients who should no longer receive email.

Creator workflows

How creators use Backerflow

Pre-launch signup collection

Welcome and confirmation emails

Kickstarter launch alerts

Campaign update and reminder sends